Matt Warnick, CEO of American Rheinmetall, emphasised the customer-focused approach behind the decision. “At American Rheinmetall, our customers always come first. This foundational principle guides our culture and operations, and we want our name to reflect that commitment,” he said.
The rebranding integrates the company’s former entities, legacy Loc Performance and legacy American Rheinmetall Vehicles, into a single organisation. This transition strengthens its ability to deliver high-quality solutions across its three core business areas: System Prime work, Tier 1 Component work, and Commercial work.
Despite the new name, American Rheinmetall assured that there will be no changes to its legal structure, contracts, or agreements. The move is a strategic step aimed at reinforcing its dedication to innovation, collaboration, and excellence in defence and commercial sectors.
American Rheinmetall remains focused on delivering advanced technologies and solutions that address the evolving needs of its customers. With this unified identity, the company aims to enhance its role as a leading provider of cutting-edge defence and commercial capabilities.
