“We are delighted to see that engineering professionals are increasingly taking interest in Patria as an employer and viewing us in a new light,” says Katja Viiankorpi, Vice President, People & Growth at Patria.
“I’m sure that our current employees have contributed to this achievement through the image they have conveyed of their workplace to industry colleagues.”
Although Patria’s ranking improved among engineering professionals the most, there was a clear rise within other professional groups as well. Patria was evaluated in the survey besides engineering professionals also by IT and physics professionals.
Employer brand images are studied and ranked by the employer branding specialist Universum. This year, Universum surveyed the views of more than 9,000 experts on their career aspirations and employers in Finland. Professionals from 48 industries took part, including more than 1,700 who work in engineering.
Meaningful work and work-life balance
According to Katja Viiankorpi rising to top five is a great achievement, and one that is founded on consistent work. Patria has ambitiously developed its employee experience,d employer brand and company image for several years.
Based on the insight gathered along the way, she knows what professionals value:
“Security has recently become one of the most current and critical topics in the world, and this has increased Patria’s visibility and attractiveness among prospective employees. Similarly, we – Patria people – strongly feel that our work serves an important purpose. Everyone’s input, skills and dedication matters.”
In addition to meaningful work, professionals appreciate learning and development opportunities as well as work-life balance. On these Patria has put a lot of effort.
“It’s been rewarding to hear our people say that at Patria, you can have a great career doing work that matters and also have space for private life. Among the professionals Patria is seeking to connect with, work-life balance is also growing in importance.”
Viiankorpi emphasises that while this year’s Universum rankings were a great achievement, constant development remains a priority. With a hundred years’ heritage Patria is facing an unseen transformation meeting the needs of the rapidly changing operational environment – while undergoing internal development at the same time.
“We recently made some bold moves as a company, completely renewing our growth strategy and operating model. Changes always come with challenges, but you can really feel that our people are motivated to do their job well and succeed together. There’s a tangible, shared awareness that Patria is living through a historical turning point, and we are all proud to be part of it.”